During bad economy time, everyone face a lot of difficulty in business, especially to seal the deal, or to continue keep the client. To create a proper quotation which fulfil customer requirement, and same time much include the profit margin. A proper quotation always look nice, look complete, but most of the time it do not secure the job, because there is another quotation from competitor with > 50% lower than your price. You will be shock, “What the heck?“. This is so called Price War.

Price War, Commercial competition by repeatedly cutting down the price in order to make it lower than other competitors & market price. It is widely happens in business world now, and most of the “Low Price” business person think they have the advantage in getting business where they’d managed to grab some business from competitor due to extremely low price. Continue reading →