Beyond Lifestyle International Expo 2018 Press Conference

Beyond Lifestyle International Expo 2018 Press Conference
From Left: representative of Majestic Express Holidays Sdn. Bhd., Victor Teoh – Legal Advisor, Jason Tan from GIBN Holdings Sdn Bhd – Marketing Director, W Ahmad Wan – Chief Advisor, Adelyn Kang – Founder & President of BLIE, En. Abu Bakar – MATRADE Lifestyle and Life Sciences Unit Director, Witton Lam from Alpha Herald Management – IT Director, Dr. G.S Zhang represent of Karen Qu from e-Beauty Group.

Kuala Lumpur, 10th October 2018 – Beyond Lifestyles International Expo (BLIE) is the first and only lifestyles expo in Malaysia which supported by MATRADE. It brings together industry leaders and SMEs pioneering lifestyles and innovation in all aspects under one roof.

Beyond Lifestyle International Expo 2018 Press Conference

“In 2017, lifestyles export had successfully generated more than RM40 billions of sales. In 2008 there is increase of 15% of export in January to August as compared to last year.” En. Abu Bakar Yusof, the Director of Lifestyle and Life Sciences Section of MATRADE spoke at the press conference today.

BLIE will be held at MATRADE Exhibition and Convention Centre from 16th November 2018 (Friday) to 18th November 2018 (Sunday). The expo provides a very good platform for local and overseas exhibitors to showcase their latest trends in products and services. Meantime, it is also a good opportunity for industry partners and customers to observe the latest ideas, market trends, technology and services.

“It could be very attractive event and tradeshow as it is the first and only lifestyles expo in Malaysia, we expect that there is 150 exhibitors and 10,000 people attend the event,” said Adelyn Kang, the founder of Beyond Lifestyles International Expo.

Beyond Lifestyle International Expo 2018 Press Conference

“We believe the exchange of knowledge, ideas and technology creates unlimited possibilities, it makes us stronger. Hence, we hope our expo could serve as a bridge that allows exhibitors from all walks of life to connect, create business opportunities, promote economic growth and stimulate the development of tourism industry.”

BLIE 2018 will bring together exhibitors from 8 different sectors, namely:

1. Beauty
2. Wellness
3. Food
4. Fashion
5. Wealth
6. Properties
7. Home
8. Explore

At the same time, BLIE has announced the awardees of Beyond Lifestyles International Awards during the press conference:

1 Dato’ Sri Dr. KC Lee Majestic Express Holidays Sdn Bhd Master Icon of the Year
2 Jason Tan GIBN Holdings Sdn Bhd Beyond Elite Business Icon
3 Witton Lam Alpha Herald Management Beyond Elite Business Icon
4 Lee Jo Wee Jotex Sdn Bhd Beyond Elite Business Icon
5 CK Leo Little Heritage House Beyond Inspiring Business Award
6 Karen Qu e-Beauty Group Beyond International Women Entrepreneurs Award

Beyond Lifestyle International Expo 2018 Press Conference

And the winner of Beyond Lifestyle International Awards is
1 Datin Maylene Yong Most Impactful CSR Styleicon
2 PREVITHA RAJAH Most Gorgeous Styleicon
3 ANN HEE Most Charismatic Styleicon
4 JENET FOO Most Stylish Styleicon
5 IRENE TEH Best Transformed Styleicon
6 LIM SIEW CHENG Beauty Pageant Organizer of the year
7 FARAMAS Most Promising Fashion Designer of Styleicon
8 Look Kah Hui Best Loving Care Styleicon
9 Stella Lim Bee Choo Most impactful Styleicon in Beauty & Slimming
10 Dr. Zyro Wong Most Influential Styleicon
11 Datin Geraldine S Bigar Best Uprising Styleicon
12 Chilla Cha Most Popular Styleicon
13 Audris Kok Beyond International Most Influential Female Entrepreneur
14 Dr. Sangeeta Biswas Most Elegant Styleicon

Beyond Lifestyle International Expo 2018 Press Conference

From left: Stella Lim Bee Choo, Datin Geraldine S Bigar, Dr. Zyro Wong, Victor Teoh, Jason Tan, Ahmad Wan, Datin Maylene, Adelyn Kang, En. Abu Bakar, Jenet Foo, Lim Siew Cheng, Faramas, Audris Kok

Beyond Lifestyle International Expo 2018 Press Conference

From left: Coleny – Secretary, Jason Tan – Marketing Director, Witton Lam – IT Director, Adelyn Kang – President & Founder of BLIE, Peggy Chong – Gourmet Advisor, Chin Mei & Wen Dee – Marketing Manager and Victor Teoh – Legal Advisor.

The 3-days expo has put in line a series of exciting activities for its exhibitors and visitors, which include:

1. Trade Matching Program – an inaugural program designed to encourage continuous inter-border trade between entrepreneurs and selected trade buyers from within Malaysia and worldwide.
2. BLIE Business Forum – a platform for entrepreneurs to exchange innovative ideas in the pursuit of improving their competitiveness and marketability, at the same time benefit from knowledge sharing sessions with industry experts.
3. BLIE Workshop – various workshops on different subjects to benefit participants with knowledge and ideas sharing.
4. Beauty & Makeover – promote beauty products and get makeover by cosmetic experts.
5. BLIE World Food Bazaar – food kiosks located at Hall A and Hall C showcase food and beverages from Malaysia and the world, which aims to offer the visitors an unforgettable gourmet experience.
6. Amazing deals & discounts – a convenient one-stop center for lifestyle products and services, making BLIE a shopping heaven for all things of lifestyle!

PORSCHE will be featuring its GT4 and 911 model concept car at the expo. Also, PORSCHE will arrange to drive in the BIBA and BLIA awardees to enter the red carpet on the presentation day on day two of the Expo.

There will be a total of 150 local and international exhibitors at the expo. It is estimated that the expo will attract more than 10,000 visitors, 90% of whom are Malaysians from different ethics aged between 16 and 70.

Beyond Lifestyle International Expo invites all current, new and prospective Klang Valley residence to join them in the expo to discover more on the latest trend and lifestyle in Malaysia community.

Beyond Lifestyle International Expo is expected to sell out with more than 30,000 attendees. Potential attendees are urged to get the Expo Passes for FREE as soon as possible at or by calling 016-333 8672.

Press release prepared by: AD Excelevent International Sdn. Bhd.
For media enquiries, please contact:
Coleny Kok (+6012-342 8453)/ Adelyn Kang (+6016-333 8672)
E-mail: [email protected]
Website: /

Special Thanks to Photography contributor, thanks for the stunning photos.


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