Is my greatest pleasure that been invited to this showcase. This round it done for Insurance Business Partners. As everyone notice, that there are tonnes of insurance agents around you, how you differentiate yourself from others, how you stand out from the crowd?
People always tell me that insurance agents is like throwing a stone to crowd, you hit one, when it bounce and hit another one, keep on going, hit all insurance agents. Wow, that’s crazy much out there. Yes, it is true.
When there more competitor out there, some see it as challenge, but I always treat it as opportunities, why? When there are more competitors, you will be more efficient to upgrade yourself, be more effective to learn and be the top in your expertise, be more energised to work as you knew your client choose you and not others. How’s wonderful isn’t it?
Yet, how to let other notice about you? There are something you can do as everyone does.
- Keep on telling friend about “I’m insurance agent”
- Keep on giving out endless pieces of “Namecard”
- Spam your Facebook Status with all kind of “Insurance Benefit and promotion”
- Spam your Whatsapp, Line and Wechat friend message
- Giving out more discount for client or gives out thank you gift
You MUST PAUSE all this now, Let me explain why…
For the 1-4, I have no comments about that, you may continue do that, but I don’t think it comes big result to your business. Why? As you know Insurance is you to sell the service to client, and how in this world possible actually happens that “A prospect” saw your post and call you up and close deal?
For 1-4, I did too, but not for sales, or close deal. I did it to rise the public awareness on the insurance products. You got to know, why people don’t trust or don’t buy insurance. Mainly due to lack of knowledge on insurance or some bad experience from bad insurance agent previously. Awareness always the things and ONLY thing we, as insurance agent should do, or MUST do.
For methods 5, I totally don’t encourage. Is a indirectly price war methods. Put aside price war, it just lower down your professionalism by doing that. Did you ever get discount from any premium service or premium product? No, why?
As Client, Premium product or service comes with a value, a value added to make the product/service so premium specially for you, is designed or set based on your needs, not based on the insurance agent. Is all for your own good. When it is “GOOD” for you, and precious for you, and you are asking/getting discount for it, ironic right?
As insurance agent, you have to know you’re providing service based on client needs, you’re not budget advisor or discount advisor. You advice cost based on the fact, and that the best for the client. You have to explain to client, why they pay a premium cost for the product, because it really gives a premium protection plan for them.
Discount always NOT a motivator in sales. Your client won’t thanks you and appreciate you when you give discount, moreover they will brand you as “Discount insurance agent” to all referral, instead of “professional insurance agent” forever ever.
If you wanna polish up yourself in current competitive market. Please, please goto https://www.facebook.com/empowerlivesresources/ get more information and sign up the course.
Make a different for yourself, is not then, is NOW.
See, just a 2 hours session, it gives us so much information and learning points. Can you imagine if you join the 3days course? YOU SURE be a Celebrity Entrepreneur.
Showcase: How To Be A Celebrity Entrepreneur Showcase
Date: 30th June 2016
Time: 7.30pm – 9.30pm
Venue: My 3DVision Sdn Bhd, Level 23-03, Tower A, Vertical Business Suites, Avenue 3, Bangsar South, No 8, Jalan Kerinchi, 59200, KL.
Coach/ Trainer: Steve Wee