Facebook advertisement is a common kick start for every SME business. It is the easier to use and easier to start to. Yet, not everyone can get hold of the key usage of it, and how to use it effectively.
There are so many Marketing Guru teaching how to be “Master of Facebook Marketing” and it really attracts lot of audience, and the magic part is, they use facebook advertising to advertise their Video and information. They use Facebook advertisement effectively to catch all the prospect, but doubt on whether they really teach you how to become them in the class or not.
Another funny part of all the “Branding/Marketing Guru”, they will use Facebook Advertisement to advertise their video/information for the lesson, Marketing your business without Facebook Advertisement. They tells you that you will not get the result as expected if you use Facebook Advertisement, they tell you that they have a more effective ways to let more people know about your business without Facebook Advertisement. But, but, they are using Facebook Advertisement to promote their course of “Not using Facebook Advertisement for your Business”.
With or Without Facebook Advertisement, Business is Business, need more exposure too, need to reach out more people by any meant. I would say, Facebook Advertisement is just a tools, use it wisely, it helps you, vice versa.
Nobody ever ask how much ROI does a billboard can return to them. Think about it.