How do I survive in Product Branding Marketing?

How do I survive in Personal Branding Marketing?
Product Branding Marketing, taken from alan-lim.com

Branding is a big word now a day, when everyone talks about it day in day out. Everyone claims that they’re doing own branding, coaching others for branding and some even said their are branding Guru. Only few person I knew and they’re doing Branding/Images coaching, such as Steve Wee (Brand Yourself), CT Chin (CTCHIN) and Alan Lim (alan-lim.com). Branding is something we can’t quantify, value it in dollar cost, it comes together with your personal images, personal attitude and quality of your product/service.
What is Branding?
– Build your own brand, cut thru the marketing noise, and stand out from the competition
Simple as that. But, how todo it? Competition always aggressive, how my brand can cut thru all the noise and reach to the prospect? Will I survive through Branding?
Let’s take a break. Relax, drink a cup of coffee, we will show you how to do it in most easiest way. (It might not be the most effective way, but is the simplest way to start your own branding.
1. Brand Positioning
First step, you need know what is your product/service strength. Then only we can talk about market positioning. DO NOT tell us that the product strength is CHEAP, EASY to use or can discount. Market positioning is not only depends on PRICE. Product strength consist few important elements, such like Quality, Reliability, and Cost. Cost always the last element in the consideration.
Traditional business methods will go study all competitor product and then package own product which can suit the market and cheaper than others. I won’t say it is wrong, but it is the tougher way to do. All you need todo is to study your own product, understand it inside out, tell people about it’s function and benefit to their life/leisure. People want to buy a product that they need it and they can use it. They won’t mind to pay more for the product that fulfil their needs. Make your brand name occupy a important position in the mind of the customer/prospect.
Now, ask yourself, What is your product strength?
2. Target to RIGHT MARKET
You don’t sell books to Monkey, right?
Right Market to cut in is crucial decision.
Example.
a) If you’re doing home stay service for tourist, right location is important. The location MUST be near to public transport and tourist attraction.
b) If you’re doing grocery shop, you won’t open it up next to TESCO, AEON or other hypermarket. Strategy location is inside the housing area where the distance far away from any hypermarket.
How to define the right Market? You need to do some location study, do some survey/questionnaires (or hire some survey company todo it). By doing that, you will have a rough ideas of people acceptance on your products. Then only you decide where and when to do the launch.
3. Persistency
Great Branding Positioning, Right Targeted Market won’t helps you in long run business success. Persistency on the good works needed. Do it right at the first time and every time, always remember this. People will repeat to buy from you, if your product/service is good in all time and every time.
Hope you have some basic ideas on branding marketing. Will talks more in deep in next post. Stay Tuned.

23 thoughts on “How do I survive in Product Branding Marketing?

  • September 14, 2015 at 1:58 am
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    It is not easy doing product branding… thanks to this post I learn a bit…..

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  • September 14, 2015 at 2:12 am
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    Thank you for such an insightful post. I feel that once you have had a grasp of brand marketing, you can apply the concept to many aspects of life. It’s really a skill that we should all have.

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  • September 14, 2015 at 2:12 am
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    Its great to brand our products to increase the revenue and recognition for the brand. I agreed with you the importance of branding.

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  • September 14, 2015 at 2:21 am
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    Agree with the point…DO NOT tell us that the product strength is CHEAP, EASY to use or can discount. Market positioning is not only depends on PRICE.

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  • September 14, 2015 at 4:39 am
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    True, all these need research and study first before you got your own brand. Not easy but if you willing to spend time to learn, definitely you will success! Great sharing btw 😉

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  • September 14, 2015 at 5:55 am
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    good to read about product branding marketing, I didn’t know much of it. Still in learning phrase, thanks for sharing.

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  • September 14, 2015 at 6:46 am
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    great advices. Im currently doing my MBA and this should be applied to class! Thanks for sharing.

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  • September 14, 2015 at 8:20 am
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    Interesting topic and would like to know more about product brand marketing. I dont know much about it yet but i believe a lot to learn.

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  • September 14, 2015 at 1:38 pm
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    Interesting topic! As i known it is not easy to doing product branding, but your post is really good. thanks for sharing

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  • September 14, 2015 at 2:38 pm
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    Thank you for your teaching and advice… It is not easy when we do business marketing online! I like your Photoshop skill on your image. Hehe

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  • September 14, 2015 at 2:55 pm
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    Tell me about it, I’ve been working in Branding as well and it’s all about understanding how the market works! To come out a strategy is a challenge but it always worth the pain, no?

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  • September 14, 2015 at 3:03 pm
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    Branding…ahhh there’s just so much to learn. It takes years to build a brand and seconds to destroy it

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  • September 14, 2015 at 3:56 pm
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    It is such a great post and it has so much to learn . Thanks for the info

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  • September 15, 2015 at 2:36 am
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    Ah this takes me back to the day when my world evolved around strategic planning. Brand positioning, targeted demographic all came into play back then and hence was essential when pin-pointing what is best for the product in question. Very informative share btw, thanks!

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  • September 15, 2015 at 3:28 am
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    Branding is important for making a brand works and promote the best of your brand! Not much knowledge in this field but thanks alot of your sharing!

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  • September 15, 2015 at 6:45 am
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    This is a very good read. I love how insightful this article is. I shall take note, this is something I need to work more of.

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  • September 15, 2015 at 12:47 pm
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    wow~~ the word BRANDING is really a now word. Totally agree with the 3 one. Persistency. Which I still strive to do my best. Do visit my blog at ksh2772.blogspot.com

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  • September 15, 2015 at 2:54 pm
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    Brand awareness…not an easy thing to accomplish with so many brands competiting out there. Thank you for sharing this.

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  • September 15, 2015 at 5:57 pm
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    good tips here. i like the phrase do it right the first time and everytime. Take the effort to do a good job, rather than coming back again and again to a messy job.

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  • September 16, 2015 at 12:59 am
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    great tips very helpful for those wanting to start their biz. it’s not easy now, just saw 2 biz in my family close down due to not enough research on branding.

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  • September 16, 2015 at 2:41 am
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    Thanks for sharing with us your tips on branding. Hmm, now how should I brand my FOOD Malaysia hehe 🙂

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    • September 16, 2015 at 4:56 am
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      Ivy, FOOD Malaysia did a very good job in branding. Maybe is time to let other people start carry your brand, such like Season Greeting Card or T-Shirt.

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