OPPO LAUNCH OF THE F9 STARRY PURPLE with Hebe Tien and Ayda Jebat

OPPO LAUNCH OF THE F9 STARRY PURPLE with Hebe Tien and Ayda Jebat
Kuala Lumpur, 2ndOctober 2018– OPPO, a leader in the ever-changing mobile industry has recently launched its latest F series, the OPPO F9. To thrill consumers once more, OPPO F9 will be releasing the much-awaited Starry Purple with a unique waterdrop screen design into the Malaysian market starting from 3rdOctober 2018 onwards by releasing a limited edition gift box with internationally known cosmetic group, Shiseido.
F9 has released two gradient colors, Sunrise Red and Twilight Blue during its grand launch in August 2018. Whether it’s the bright dawn at sunrise, twilight of sunset, or cosmic nebula for the Starry Purple, everything in nature has its own unique gradient color. OPPO draws these inspirations from nature into the F9 design. The gradient colour is overwhelmingly popular among young users. As to the Starry Purple, the designer wants to spread positive vibes whenever users looking into the F9. Inspired by many wonderful things such as the lights of firefly and the twinkling stars in the night sky. Hence, different from its previous two colours, the Starry Purple using stardust and stars to highlight its gradient colour.
The F9 Starry Purple is beautiful as deep far space with stardust and stars, cosmic glowing colors. It is the first in the industry that uses two spraying methods which are bead powder and optical coating. Representing OPPO’s bold attempts to create prominent design.
The connotation of Starry Purple
Always one to go big, OPPO also have their celebrity squads who both are F9’s Ambassadors to present during the F9 Starry Purple launch party. Taiwanese superstar Hebe Tien, and Malaysia’s very own songbird Ayda Jebat are set to make an appearance to enthrall O-Fans with their presence.
OPPO F9’s Ambassador, Hebe Tien expressed that: “The moment I saw the Starry Purple, it is like a mysterious yet alluring colour that I could not let go. Romance and elegant, whenever I hold it on my hand, I felt like the cosmic is in my hand, as if it is whispering to me that I can achieve anything and is good to be different sometimes.”
On the other hand, the locally loved song bird, OPPO F9’s Ambassador, Ayda Jebat commented the Starry Purple as her charm and her connotation to herself. Though she has different sides of her, but its genuine and its all her. Just like the colour of purple which is a mixture of red and blue, though contrast to each other but beautiful when mixed together, create more possibilities.
Collaboration with Shiseido
Adding more excitement to the unveiling of the Starry Purple is OPPO’s collaboration with internationally known cosmetic brand Shiseido. The partnership revealed a special edition gift box exclusively for the brand new shade of F9 – marking the phone as one that blends aesthetics and technology seamlessly. The gift box comes with Shiseido Rouge Rouge lipstick in Primrose Sun (RS419) worth RM108 and a flash makeup service card that allows customers to experience a makeup service that Shiseido exclusively designed for OPPO F9 Starry Purple, there are two types of make up choices either Romantic Daily Look or Chic and Cool Night look.
“Consumers are becoming increasingly tech-savvy and always looking for the best smartphone to satisfy their needs both in terms of looks and functionality. OPPO F9 is just absolutely that, being able to deliver the demands through OPPO’s exclusive VOOC Flash Charge technology and trendsetting aesthetic waterdrop screen with gradient colour design, further with its great achievement by having 32 units sold in every minutes during the F9’s first sale day, we are anticipating for more achievements this time with the Starry Purple.” said Nikki Chen, Brand Director of OPPO Malaysia.
“Constantly work to breakthrough and to better cater our users’ need, we find that beauty and technology should be reflected throughout the phone, both inside and out. Therefore our partnership with Shiseido symbolizes this and we are incredibly proud to announce our collaboration with Shiseido, breaking our own limitation and perceptions of public towards smartphone brands. To get closer with users, we revealed the F9 Starry Purple limited edition gift box, made especially for the Starry Purple colour variant,” she added.
According to Ms Denise Chen, Deputy General Manager of Shiseido, “As a renowned and trusted beauty brand over the last 145 years, we are thrilled to embark on this partnership with OPPO. The beauty industry is rapidly changing and incorporating technology and collaborating with OPPO is a real privilege as it gives Shiseido a platform to extend our reach and connect with our consumers on a different level. The collaboration with F9 Starry Purple allows our brands to explore different opportunities and stay current and relevant in the market.”
Breakthrough Design: Waterdrop Screen with Gradient colors
As an increasingly popular smartphone brand among young people, OPPO taps into their taste in fashion and style to design products with mass appeal. Havinglaunched its twogradient colour combinationof F9 previously in August, this new upcoming colour, Starry Purple is also equipped with Gradient Spraying Technology and “Frame Gradient” tech used by OPPO provides a perfect combination of gradient design on the back and the user a more unified viewing experience. The colour design aesthetics of the OPPO F9 reflects both OPPO’s design ideology and insights into what aesthetics appeals to young consumers around the globe. Another prominent design upgrade in this model is the Waterdrop Screen, which is inspired by a water drop that is about to fall.
OPPO LAUNCH OF THE F9 STARRY PURPLE with Hebe Tien and Ayda Jebat
The F9comes withan impressive 6.3-inch bezel-less screen that features a resolution of 2340x1080FHD+and an aspect ratio of 19.5:9, a super-high screen-to-body ratio of 90.8%.
OPPO LAUNCH OF THE F9 STARRY PURPLE with Hebe Tien and Ayda Jebat
Breakthrough in charging: Rapid Charge with VOOC
A major significant OPPO F9 sets apart from its previous F-series predecessor is their breakthrough in charging with its VOOC Flash Charge.This technology, independently developed by OPPO, has a charging speed which is four times faster than general charging at 5V1A.
OPPO LAUNCH OF THE F9 STARRY PURPLE with Hebe Tien and Ayda Jebat
For those in a hurry, a quick 5-minute charge is enough to maintain 2 hours of talk time. In addition to increasing the charging speed by four times, VOOC also boasts an intelligent five-layer protection system from the adaptor to the port and interior of the phone. VOOC has replaced the voltage reducing circuit with an MCU, effectively preventing the mobile phone from overheating while charging, making VOOC one of the safest and fastestcharging solution in the market. You can also use your phone while keeping the fast charging speed, which high voltage fast charge cannot do.
 Breakthrough in photography: From Selfie to Portrait Art
OPPO’s legacy of strong photography which has seen them become the ‘Selfie Expert’ is even further enhanced with OPPO F9. Now, OPPO hasbegun to focus on capturing all round beauty. For the first time, OPPO F series is equipped with AI-enhanced dual rear cameras (16MP + 2MP). The cooperation of the two cameras helps the processor calculate the depth of field and achieve a great Bokeh effect. When it comes to shooting with the rear camera, F9 is equipped with dual cameras to catch every moment. 16 independent and 800 combined scenes can be recognized by AI Scene Recognition.
OPPO F9’s 25MP front-facing camera also does not disappoint. The re-invented ‘Sensor-HDR’ technology dramatically improves backlight Selfies and allows users to check high dynamic exposure live effects in real-time. Meanwhile, OPPO F9 can now accurately collect 296 feature points for each subject, referencing them against its massive database of facial images, analyzing features before making enhancements, customized for each subject. The AI Beauty Technology can provide users with 8 millions of different beautification effects in that personalized – selfies are more attractive while keeping the natural look of each human subject.
OPPO LAUNCH OF THE F9 STARRY PURPLE with Hebe Tien and Ayda Jebat OPPO LAUNCH OF THE F9 STARRY PURPLE with Hebe Tien and Ayda Jebat
Additionally, F9 supports multiple interesting camera features such as AR Stickers, vivid mode and slow-motion video.
 Breakthrough in experience: ColorOS 5.2AI Intuitive System
Based on Android 8.1, OPPO brings the ColorOS 5.2 Operating System to create a smarter interactive experience for users.  Intelligence is everywhere in ColorOS 5.2 system, which can continuously analyze the user’shabits and preferences, aggregating the contents he or she is interested in and enables F9 always to be “One Step Ahead”. The F9 is also equipped with the Google Lens that can identify the object and show relevant search results and information.
When it comes to hardware,the 6GB + 64GB memory combination improves the speed of operation. F9 also support 256GB memory expansion. To satisfy users with multiple sim cards, F9 applies a design that contains 3 card slots, two for sim cards and one for the storage card.
Priced at RM1,399, the limited edition OPPO F9 x Shiseido Starry Purple gift box is available exclusively at OPPO’s e-commerce partner, Lazada online store start from 3rd October 2018, 12pm onwards while stock last. As to its normal edition, having the same price of RM1,399, the pre-order activity will start from 2ndOctober onwards until 5th October. Customers may head to OPPO Concept Stores, OPPO authorised dealer stores to purchase the OPPO F9 Starry Purple.
For more information regarding OPPO F9, kindly refer to the links below:

OPPO Official Website http://www.oppo.com/my/
OPPO Official Facebook Page https://www.facebook.com/malaysiaoppo/
Senheng Pre-order link https://www.senheng.com.my/oppo-f9
senQ Pre-order link https://www.senq.com.my/oppo-f9
Lazada Pre-order link https://www.lazada.com.my/products/oppo-f9-5-minute-charge-2-hour-talk-pre-order-eta-30th-aug-i416519534-s602443121.html
Shopee Pre-order link https://shopee.com.my/product/12017474/1414474185/
11street Pre-order link https://www.11street.my/productdetail/oppo-f9-waterdrop-screen-6gb-ram-3500mah-with-vooc-66954111

About OPPO
OPPO is a camera phone brand enjoyed by young people around the world.
 For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras.  OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO’s Selfie Expert F series launched in 2016 drove a selfie trend in the smartphone industry.
 In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO provides excellent smartphone photography experience to over 100 million young people around the world.

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