What is Muslim Friendly Tourism, Halal Tourism?
Halal tourism is a subcategory of tourism which is geared towards Muslim families who abide by rules of Islam. The hotels in such destinations do not serve alcohol and have separate swimming pools and spa facilities for men and women. Malaysia, Turkey and many more countries are trying to attract Muslim tourists from all over the world offering facilities in accordance with the religious beliefs of Muslim tourists. Currently, there exist no internationally recognized standards on Halal tourism.
The Halal tourism industry also provides flights where no alcohol or pork products are served, prayer timings are announced, and religious programs are broadcast as part of entertainment offered on board.
In the Muslim-Friendly Travel sector, 200.3 million Muslim travellers contributed US$194 billion (RM790 billion) in travel spending in 2019, attesting to its enormous potential.
Malaysia has been named as the best country in four out of six sectors in the State of the Global Islamic Economy (SGIE) Report 2020/21 and emerged as the top-ranked country in the Muslim-Friendly Travel (MFT) sector.
The SGIE offers a comprehensive picture of countries that are currently best positioned to address the multi-trillion dollar global halal economic opportunity.
A total of 81 countries comprising Organisation of Islamic Cooperation (OIC) countries and non-OIC countries with a prominent halal industry presence were covered in the SGIE Report.